Melvin Lim
Expert in Real Estate Marketing
Co-founded PropertyLimBrothers; 49M+ views, 379 sales in two years
Speaking Topics
Standing Out in a Sea of Shame: Finding Your Niche in the Insurance Sector
Sales, Marketing and Customer ExperienceSynopsis
In today’s oversaturated insurance market, differentiation is no longer optional—it’s essential. This keynote by Melvin Lim, Co-Founder of PropertyLimBrothers, draws from PLB’s rise in the competitive real estate space to show insurance professionals how to craft a unique niche. Attendees will learn how to articulate their positioning clearly, tell compelling stories through content, and use technology to reach the right audience. This talk is packed with actionable strategies, real-world examples, and high-impact tools to help insurance agents elevate their brand and thrive in a competitive landscape.
Target Audience
Insurance Agents, Agency Leaders
Key Benefits
Clarity on Brand Positioning Participants will realise that the key to growth lies in standing for something clear and specific, rather than trying to appeal to everyone. Excitement about Telling Their Story They will feel inspired to create content that reflects their values and personality, instead of just selling products. Action Plan to Grow with Leverage They will apply niche marketing and content systems immediately, using tools to scale with greater efficiency and less stress.
Outline
About
Melvin Lim is the CEO and Co-Founder of PropertyLimBrothers (PLB), Singapore’s leading tech-powered real estate agency. With over 16 years of industry experience, he is a visionary leader known for transforming property marketing through storytelling, analytics, and scalable systems. His Home Tour videos and “Nuggets on the Go” podcast have shaped industry norms and consumer awareness alike.
A frequent voice in major media, Melvin’s insights into property trends and buyer psychology have earned him thought leadership status across the region. He also leads PLB Realty, a team of 60 full-time consultants. Passionate about strategy and growth, Melvin helps solopreneurs and consultants scale using proven frameworks and digital tools. With deep market intelligence and a gift for clear communication, he inspires confidence in clients and professionals navigating the evolving real estate landscape.
Unique Selling Point
Real Estate Visionary Leader
Melvin blends technology, analytics, and storytelling to redefine how real estate is marketed and sold, offering fresh insights through videos, podcasts, and strategic frameworks.
Trusted Industry Voice
With 16 years of experience, Melvin is known for guiding thousands through complex buying, selling, and investment decisions with clarity, accuracy, and forward-looking advice.
Empowering Property Entrepreneurs
Beyond agency leadership, Melvin is committed to developing agents and solopreneurs through training, digital tools, and systems that scale influence and income.
Photo Gallery
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Speaker Information
Experience
Contact for details
Speaking Rate
Languages
English