Dawn Cher
Financial Literacy and Wealth Building Speaker
Singapore’s leading female personal finance speaker
Speaking Topics
How To Motivate Your Customers To Build Their Assets
Sales, Marketing and Customer ExperienceSynopsis
Rejection, stalled conversations, and being treated as a source of free information have become common frustrations for sales teams today. These challenges intensify when advisors struggle to help customers move from hesitation to action. This workshop addresses the real reason customers resist asset-building decisions and why traditional selling approaches no longer work. Dawn shares proven advisory frameworks that help teams quickly build trust, ask better questions, and shift customer thinking from short-term avoidance to long-term discipline. Participants learn how to motivate customers through clarity and confidence rather than pressure, enabling meaningful conversations that lead to commitment within one or two appointments.
Target Audience
Sales advisors struggling to motivate customers to commit to asset building. Sales leaders managing teams facing rejection and stalled customer conversations.
Key Benefits
Customers need guided clarity: Participants understand that customers resist asset building due to uncertainty, not unwillingness, and require structured guidance to gain confidence. More confident handling resistance: They feel empowered to manage objections calmly and maintain control during difficult customer conversations. Apply trust-based advisory conversations: Participants use structured questions and positioning techniques to motivate customers toward asset-building decisions.
Outline
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Unique Selling Point
Finance Made Relatable – Dawn broke taboos around money by sharing real, personal finance journeys when it was unpopular. Her relatable storytelling turns complex financial concepts into practical, everyday actions people actually follow.
Viral Credibility Builder – From a single blog post to Singapore’s OG finance influencer, Dawn’s platform has amassed over 18 million views. Her influence is built on trust, transparency, and results, not hype.
Audience-Tested Speaker – Voted best speaker at the Seedly Personal Finance Festival, Dawn delivers engaging, high-energy sessions that educate, entertain, and empower audiences to take control of their finances confidently.
Presentations
Seedly Personal Finance Festival
YouTube Video
Photo Gallery
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