Ashley Dudarenok

Ashley Dudarenok is a globally recognized digital China expert, entrepreneur, and bestselling author known for transforming how businesses learn from China’s digital evolution. As founder of ChoZan and Alarice, she helps multinational companies and global tech firms decode China’s consumer landscape and apply those lessons worldwide. A top LinkedIn influencer and Thinkers50 thought leader, Ashley is trusted by brands like Coca Cola, HSBC, Jack Daniel’s, and Shiseido to guide retail innovation, consumer engagement, and marketing strategy. With over a decade of experience collaborating with giants like Alibaba and Tencent, Ashley also shares her insights through 10 books, a China-focused newsletter, and global keynote speeches. Her sharp observations, deep cultural understanding, and dynamic presence make her one of the world’s most trusted voices on China’s digital future.

China Digital Transformation Authority

Founder of ChoZan and Alarice, Ashley helps global companies decode and apply China's digital innovations, reshaping how businesses approach marketing, tech, and customer experience.

Retail Futures Thought Leader

Collaborated with China’s tech giants like Alibaba, Tencent, and JD to help brands build cutting-edge retail ecosystems, enabling organizations to adopt new consumer engagement models.

Top-Ranked Global Influencer

Recognized by Thinkers50 and LinkedIn as a leading voice in digital marketing with 85K+ LinkedIn followers, 10 published books, and features in Bloomberg, BBC, and Forbes.